Branding and Social Media Consultant
Susmita is a passionate marketer; she loves to observe human behavior and tries to connect her experiences with her professional decision makings. She also loves to travel, learn about unknown cultures and write. Susmita is also trained in various forms of Indian and International Dance forms, and if she was not running Smart iDeAS, a Brand Management & Social Media Marketing organization, she would have been teaching dances or learning more about it.
However, she feels that her creative background helps her professionally with lateral & nonlinear thinking. During her 2 decades of Marketing, Brand Management & Consulting experiences, she has worked for companies like Cookson Electronics, NMTronics, Shining Consulting and her clients included almost all blue chips companies operating in Indian Subcontinent. Her passion for studying human behavior pushed her to study psychology and psychotherapy; and these, along with her several years of experience in brand management, helped her to position herself as a successful Personal Brand Coach.
Susmita is an MBA from Great Lakes Institute of Management, Chennai and has completed a professional program from IIM-K called “Personal Innovation, Creativity and Decision Making”.